To err is to human, to forgive is divine.
All of us have probably heard a version of this age old adage, and it is in no way a bad way to lead life. However, if you are a retailer of sports clothing, then your best approach should be a little different.
You cannot be forgiving to marathon clothes manufacturers who are committing these heinous mistakes while making their products. It is definitely going to make a bad impression on your customers, and probably lower your sales as well.
But, just so you do not have to go through the ordeal of it, here is our look into the 4 disastrous manufacturing mistakes and running clothes producers commit. Keep an eye out for it, and you are good to go!
No moisture wick – just absorption
Here’s the difference between the two:
Moisture absorption works by absorbing all the sweat and keeping the person dry. However, this adds moisture weight to the running clothes apparel and also comes with a limit. So, for people who sweat more – things will go down pretty early.
On the other hand, moisture wick is just the thing that runners need. It has a system that absorbs the sweat from the pores and then diffuses it to the surface from where it evaporates. This means there is no added weight – and no problem.
So, make sure you ask the manufacturer clearly whether it is moisture wick or absorption and choose accordingly!
Stretch condition not good enough
A lot of the manufacturers do not go for optimum stretch and that is always a problem. Most runners are not just going for marathons and dashes, but also participate in high and long jumps, and other such events.
In any case, overall zero movement restrictions is very important for a marathon runner and without it, the attire would lose all its functionality.
So, make sure that your marathon clothing manufacturers bring the very best for your retail store!
Clothing without SPF protection
Marathons are played out during the day and the sun shines bright throughout all of these events. Sure, runners apply sun block before runs, but probably not under their clothing. Now that the latest technology is available and marathon clothes can come with an SPF count, it is a sin not to have it.
It is not unheard of to see people have skin reddening and irritation after prolonged running in the sun, and manufacturers should take care of the situation.
These are the 3 mistakes that you should avoid encouraging as a retailer. In today’s cut throat competition where the market is laden with superior products, you do not want to lose out on your sales.
Now that you have an idea, check out if your manufacturer provides these features today!