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What Do Companies Get By Sponsoring Athletes?

Sponsorship today has changed exponentially from the years gone by and it has created enormous synergies for the companies, sports teams and their athletes. Gone are the days when sponsorship used to be just about logo's and TV coverage, today...


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List Of Nano-Technology Used In Activity Wear Clothing

Nano-technology has been increasingly used in the production of artificial fabrics to tweak the basic properties. This helps in producing highly customized pieces for specialized needs. Thus, you can find many activity wear variants that are produced using such technology....


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