If you have just planned on starting a private label brand for activewear, then for starters, congratulations! But to get your best foot forward, you need to find proper footing. And that’s what we are here to help you with.
How can you do your private label branding if you have just started out? Where do you go? How do you make it reach more people? If you want to find out all this and more about private label athletic apparel, then keep reading this blog!
Ready? Let’s take a look –
1. Finding A Proper Logo
Private label brands should have a proper logo and it should look a bit activity centric. If you want examples, then take a look at the Adidas logo and its neat sports stripes. Nike’s logo on the other hand when combined with its tagline ‘Just do It’ becomes a flagbearer of doing and ticking things off the list.
Even the leaping cat in Puma and Slazenger is on its way to doing something or the other. So, your private label sports logo should embody something that is moving, becoming faster, better, and stronger. Only then will it truly capture the imagination of the people in a way that you want it to.
Also, don’t forget to keep it simple – too much and it shall lose its stance. That is not something you would want.
2. Social Media Marketing
Social media is the new place to make yourself be seen and you should do it well. Hire a team of people and get your collections from the one of the best private label clothing manufacturers USA.
Create a listing page on Facebook, a business page on Instagram, and show your work on Twitter, LinkedIn, Google+, Pinterest, and the likes. Host frequent giveaways and make sure that you present your collection on fit and athletic models – people who will really bring the essence to your campaign.
In fact, if you have a plus size collection, get it promoted by plus size models who commit to their fit lives as well. Don’t forget to add plenty of sponsored posts and make sure that these posts are interactive and not just statements.
Ask people to comment below on what they like or dislike, host polls on different looks, and keep the conversations trending. Within no time, the social media algorithms will start noticing you and suggesting you to more people.
#P.S. Hosting fitness challenges like 50 pushups or a 100 squats with video uploads is a good idea and gets people talking!
3. Don’t Forget To Build A Website
Sure you have a store and its great – but you should also have a website. Why? Because people don’t always have the time to make it outside for their shopping. And that is why they try online.
Plus a website also means more links of your products on the internet and better places to find leads – isn’t that just awesome?
With all these tricks and one of the best private label sportswear manufacturers at your end, starting and getting your private label brand noticed, should not be that much of trouble. So, what are you still waiting for?
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