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The Defining Trends In Men’s Athletic Apparel For 2019

The rising levels of fitness consciousness among the masses has augured well for the athletic apparel which seems to be going from strength to strength. Many key players in the global fashion industry are competing against each other in a...


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Impressive Benefits of Wearing Men’s Tank Tops

Tank tops have been a favorite among men for quite some time now and for very valid reasons. They work very effectively as slimming garments which can do a world of good to men who are not confident enough of...


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What Do Companies Get By Sponsoring Athletes?

Sponsorship today has changed exponentially from the years gone by and it has created enormous synergies for the companies, sports teams and their athletes. Gone are the days when sponsorship used to be just about logo's and TV coverage, today...


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THE MYRIAD BENEFITS OF WEARING SPORTS BRAS

Sports bras are extremely popular today among women for their myriad of benefits and many women are fast ditching regular bras for sports bras. It is far from becoming a fashion phenomenon but the trends suggest overwhelmingly that the growing...


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What Makes Marathon Sponsorship Attractive For The Corporates?

Marathons have become quite popular over the past couple of years. These marathons and half-marathons may be expensive and time-consuming but they are definitely in-demand and that is the reason why marathons have been able to attract substantial corporate sponsorship...


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